Creating and managing your digital media content can take many different forms. It could be through writing a witty caption or planning an essential social media campaign with plenty of influencers. However, to effectively execute your content, you need a content marketing strategy and content creation tools. This post will guide you through the best ways to manage your digital media content in 2023. 

So, What Is Digital Media Content Creation?

Digital media creation entails producing written content, photos, graphics, and videos for various digital media platforms. And it's not just about posting digital material; you must also comply with a specific platform's required character counts, image sizes, and video length requirements and compress a lot of value into a small space. 

For marketers, creating and managing content is a meaningful way to build and maintain relationships with potential customers.

How To Build Your Digital Media Content in 2023

Produce Captivating Video Content

Using video content is the best way to inform and educate your audience. A visual and auditory experience that engages viewers' senses makes a video more engaging than other material forms. You should include video content in your 2023 marketing plan when promoting and informing your audience about your products and services. You could even use this to organize virtual events to attract an audience. It's a better strategy to interact with potential customers as well as for them to learn about what you offer.

Increased involvement increases interest and encourages customers to convert. You will next be responsible for converting those interests into leads and sales.

Create AR/VR Content

Although augmented reality and virtual reality (AR/VR) content are still in their infancy, they will only grow in significance for organizations as technology advances. According to The Verge, Meta invested over $10 billion in its Metaverse platform, which heavily relies on AR/VR technologies.  It demonstrates that the major market participants have already invested in this technology. As a result, consider how to include this type of content in your marketing plan. Thanks to AR and VR, brands can interact with consumers like never before. Users can experience goods or services in novel ways because of this immersive experience. 

The potential of AR/VR for company marketing is still in its development. But you can prepare to use AR/VR in 2023 to provide a 3D lifelike image of your products to prospective customers or clients. Through this method, they can see and comprehend these things on a full scale far more effectively than they would through regular images.

Start even if you lack the funds to invest significantly; with time, you'll see the potential of AR/VR in helping you increase your sales and market in the long run. 

Expand Your Social Media Reach

Social media is a fantastic tool for expanding your audience. Social media is where your target audience is most likely to be. Therefore it only makes sense for you to be there as well. Market your company, interact with clients, and develop relationships through social media platforms like Facebook, Instagram, LinkedIn, Youtube and newcomer to business is TikTok, and let’s forget Twitter for now.

Naturally, you can't limit yourself to just one single social media platform, but focos on 2-3 instead. To satisfy the demands of your ideal target market, you must consider all of your possibilities, expand to newer social platforms, and use new forms of social material to test engagement.

PRO TIP: Don't overcommit to too many platforms that you won't have the time or resources to maintain properly. Instead of establishing a presence on every network, it is more crucial to focus on a few platforms and execute them well.

Advanced Tech Strategies

Strengthen First-Party Cookies

Unlike first-party cookies that the website owner enables to gather information, third-party cookies are by websites (or domains) other than the one you are now visiting. These are typically used for online advertising and are added by a script or tag to a website. Any website that loads the code from the third-party server can access a third-party cookie. 

Major browsers like Chrome are getting rid of third-party cookies to pave the way for more secure data privacy. To make up for this, businesses must strengthen their first-party cookies to gather analytics data, keep track of language preferences, and perform other valuable functions to enhance user experience.

Switch to GOOGLE ANALYTICS [GA4]

Google's Universal Analytics is a helpful tool for tracking, evaluating, and improving your digital marketing plan. The changeover to Google Analytics 4 (GA 4), the newest set of features, is almost finished, and you must automatically utilize GA 4 if you haven't already installed the tracking code for Google Analytics. The remainder of you need to update your tracking code to GA4 immediately, or you won't be able to view your data in the future.

The transition to GA 4 is advantageous for businesses that use numerous channels, such as app stores. It offers expanded privacy capabilities to optimize a cookieless future, predictive modeling to better understand conversion, and direct integrations to media channels to boost conversion. Unfortunately, this has a price, at least in the current version. You must first become familiar with the new platform's UI, which differs significantly from Universal Analytics's. Second, you lose some demographic information that was included in the prior version, such as age and gender.

IN SUMMARY

You can successfully manage your business's digital media content in 2023 and beyond by utilizing these five strategies as a guide. There are many other areas to leverage with digital media marketing and please contact us for a free consultation here.

If you are in the works of building your brand, Brick House Media offers services, such as video productions, digital media strategy, and web development as well as social content creation. We seek to help you elevate beyond being an expert into transforming into a leader of your space. Have a wonderful 2023 and be well.

Contributor post by Arleen Atienza, she has been writing for several organizations and individuals in the past six years. Her educational background in Psychology and professional experience in corporate enable her to approach a wide range of topics including finance, business, beauty, health and wellness, and law, to name a few. Carlstrom Productions virtual event production content strategy. You can email her for writing samples of availability for your website and blog posts