How to Leverage Promo Videos to Build Brand Awareness

Building a strong awareness of your brand in your target audience is a key way to ensure sales and the steady growth of your venture. Producing written and visual content is great to keep your activity up and your social interactions high with customers. Promotional videos go that step further in captivating your audience. This article will show you exactly how to leverage promo videos to build brand awareness of your business.

Why Use Videos?

First and foremost, it is trending. People are watching more promo videos online than ever and business marketers are pushing for this content genre. This means it is pretty much expected that a business will be releasing some kind of promotional video content this year.

Statistics show a dramatic rise in video promotional materials and that videos are, on average, generating more than 10 X the shares on social media compared with other posts. Consumers have been statistically proven to retain more information when they watch a video as opposed to other content types. To learn more about online video statistics click here.

What Makes a Great Promo Video?

Viewers want a short and snappy video that encapsulates the information you want to portray in an easy-to-remember format. A great promo video should use sound bites and titles to highlight the most important points. The video should be of a good quality recording and have visuals that are aesthetically pleasing and/or tell a story. Ensure the video grabs the attention of the viewer within the first few seconds, and most importantly of all, gives them a question at the start and an answer in the end. This makes certain that they watch the video throughout.

Branding a Promo Video

Including your brand in your video is simple. Firstly, ensure that your logo is the last image they see on the final slide. If you want to watermark the whole video with a subtle logo then go for it. It depends on the message of your brand. To create a logo for your business, ready to attach to your promo video then visit logocreator.io.

You can add promotional material with your logo on in your video. If you have a uniform, product packaging, or branded label products then include them in your video if they fit with the brief. You don’t want to overload viewers or your video will be too 'salesy”. Keep it subtle but honest. If one of your brand colors are yellow, include a few yellow items in the video. If you sell pet food, include a dog with your logo on his dog tag. 

Remember to use your brand voice and style in your video. Appeal to your target audience and create a video that they want to see. Consider it from their perspective as they scroll through their newsfeed and come to your advert. If you were them, would you watch it?

Simplicity is Key

Keep it simple, easy to follow and clear to see. Your video should be short and simple. Imagine you have 30 seconds to spend in a white-painted room with three different colored items in the center. Would you easily recall the items? Now imagine you walk into the same room but it is painted multiple colors and contains one hundred items. Would you remember them all? Would you even remember three of them?

Set your goal, to improve brand awareness with your promo video. Consider your brand and the most important features. Ensure it stands out to your target audience and always remember to include a link to your website and socials in the video itself and post header or comments.

Post by contributor: Mariana Goodwin + Elisa Boone