In this insightful chat, Jared Brick—creator at Brick House Media and Dark Media AI—dives into the booming industry of AI video licensing. Jared breaks down how content creators are monetizing unused footage (aka dark media) by partnering with Troveo.ai, earning anywhere from $1 to $4 per minute based on diversity and usage.
Jared shares his journey uploading over 45 terabytes into over 1,000 hours of older content—earning high 5 figures. He and explains how creators can get involved and make massive recurring passive revenues. Now is a massive moment in time to do so.
Watch to learn how you can turn your dark media unused footage into passive income while retaining control over its use by AI learning models.
Turning “Dark Media” into Real Revenue: Jared Brick on AI Video Licensing
In a recent interview with Dark Media AI, Jared Brick of Brick House Media Co. explores a rising opportunity for content creators: licensing unused video footage to train AI.
What is “Dark Media”?
“Dark media” refers to all those hours of footage that never see the light of day—B‑roll, alternate takes, livestream recordings, multi-camera shots, raw interviews—previously archived or discarded. AI platforms, eager for rich and varied visual data, view these as valuable training assets instagram.com+6bhmedia.co+6nypost.com+6youtube.com+6bhmedia.co+6bhmedia.co+6.
How It Works with Troveo.ai
Troveo.ai offers upfront payments (typically $0.75–$3 per minute) for exclusive licensing rights to your owned video footage
Payments depend on your footage’s quality, length, and visual diversity. For example, a dog video might be worth more than a talking-head clip
Creators earn into the 5 figures for footage they’ed already tossed from the final edit and now that media has huge value again.
BHM makes bank with AI
With over 13 years of footage and +1,000 hours of media, Jared chose to monetize what he terms “found money”:
Estimated earnings: $1-4 per minute
Total revenue: over $70,000 from unused footage, hoping to break $100k by 2026.
How he helps content creators and videographers to license their own dark media videos
Brick House Media + Troveo AI
Brick House Media helps creators:
Estimate revenue with video licensing contracts
Batch uploading terabytes of content either at their location or ship drives to us
Connect directly with Troveo’s network of elite global AI companies
AI companies then license, ingest, and use the footage—while creators earn passive income and maintain control on usage terms
Why Now?
The AI boom demands vast quantities of quality video.
Many creators are sitting on terabytes of unused footage with little to no value—until now.
Jared puts it best: “Every time you resist technology, you lose”
Takeaways for Creators
Audit your archives — You may already have hours of monetizable footage.
Estimate potential earnings — Use the Dark Media AI Licensing Calculator.
Partner with Troveo through BHM — To handle uploads, licensing, and income distribution.
Earn passive income — From footage that would otherwise stay unused.
Unlocking the Future of Creativity: Introducing Dark Media and AI Licensing Opportunities
Dark Media is content that lives on computers and hard-drives, media that has never seen the light of day. We're all somewhat new to the AI models, and what the longer impacts may be! If you have public content online now, it's already been referenced for their learning models.
Now you can dictate and improve AI video learning with your own dark media, while being generously compensated for all your hard work. AI loves new video ... content that has never "been seen" (aka dark media), and we all have tons just sitting on our hard drives!
More than an experimental showcase, Dark Media is also a licensing platform for brands, agencies, studios, and creators looking to license their media to AI today.
Why AI Licensing?
As generative tools reshape the creative process, new questions emerge: How do you license content that didn’t come from a single human creator? What does originality mean in an age of algorithmic inspiration? How do brands ethically engage with AI-generated assets?
Dark Media addresses these challenges by creating a framework for ethical, transparent, and commercially viable AI licensing—offering curated content that can be used in campaigns, immersive experiences, metaverse activations, and beyond.
AI licensing is a way for videographers, content creators and media library owners to generative massive passive and recurring income to train AI learning models.
What types of media can I license?
You can upload any and all video content including: photojournalistic video, drone video, performances, interviews, and speaking talking head videos does well. You can even upload unused video files from the “cutting room floor” b-roll, multi-cams and more. Finally get paid for all the camera angles and extra takes that were not used in the final productions! A premium is paid for high quality 4K, HD 1080p, professional quality, cinematic shots, drone footage, narrative content, etc. regardless of what people are in the shot. Raw formats are accepted.
How does it all work?
Once you sign the Troveo licensing agreement simply upload all the video content you'd like to be considered. Troveo handles all the online ingestion, categorization, audio removal, and will match your content to active license client orders. As the content owner you will receive 60% of the gross revenue, paid out 45-60 days after Troveo receives payment from the AI company and the current project ends.
Is my content safe, how is it used?
Your video content will have all the audio removed, it will be segmented into small indexed chunks and be made available only for the purposes of AI training only. Not only will your video will not be shown or distributed anywhere ever, but your public videos will also be placed on a “do not scrape” list for other companies. No one will ever see your media or associate it back to you!
Let’s Collaborate
As we continue building this initiative, we invite creative minds to collaborate and vget involved with us. Whether you're looking to license your library of media video assets, co-create a video project we are here to listen, learn and support you.
