As the Internet grows at exponential rates, many businesses have learned to increase their online presence, therefore expanding their reach. The result of this? The challenge of standing out in a sea of websites that proliferate the World Wide Web. To stay a cut above the rest, one must use the magic of social media marketing to their advantage. While challenging to execute, a social media marketing strategy can open new doors of opportunities to your business.  In this article, we’ll first cover the importance of setting goals in marketing strategies. Then, we’ll discuss all the basics of creating a social media marketing plan.  Read more…