Adobe shows us the false errors of our ways with Woo-Woo video, about falsely dumping resources into a "new" social channel. It is important to know what channels will really help your business thrive.
Small Business Management, Thought Leadership
Businesses are increasingly turning to paid community platforms as a powerful way to grow. By providing exclusive value to members, these platforms offer opportunities for deeper engagement, stronger loyalty, and consistent revenue. Whether you’re a creator, entrepreneur, or business owner, learning how to grow via a paid community platform can be a game-changer. Here, we’ll explore the essential steps and strategies to build a successful, thriving paid community.
Video Production
Creator burnout is a real issue at the moment and those of us in the industry see it, hear it and feel it. As we are all driven to create more and deliver more value, we feel the real world pressure to keep it going… leading to overwhelm, stress and burnout. Here are seven tips from a leading podcaster platform who know what helps and what hurts. Dive on in…
Learn how to master media funnels that convert viewers into buyers with smart content, clear calls to action, and timely follow-ups. Dive in deeper to understand the media funnel, from awareness to action. Craft content that captures your target demographic’s attention in real time. Guide viewers into becoming buyers using calls to action, somehow often forgotten. Leverage data and use a multi-channel approach and be sure to avoid common mistakes to make smart funnels.
Video Marketing
Dive into this recent interview with Dark Media AI founder Jared Brick of Brick House Media. Jared explores a rising opportunity for content creators: licensing unused video footage to train AI. It is ideal for videographers, content creators and media library owners who want to make large passive recurring income and get in the game with AI. Learn more at darkmedia.ai
Video Marketing
Discover how content creators are turning their unused video footage into a lucrative passive income stream by selling it for AI training. A new startup, Troveo, is offering cash for “dark content” — the hours of unused footage left on the cutting room floor. This blog post dives into how influencers, YouTubers, and media professionals are capitalizing on this trend, with some earning tens of thousands of dollars from their archived videos.
